Cutter & Squidge Referral
If you’re looking for something sweet, artisanal, and beautifully packaged, Cutter & Squidge is a standout bakery in the UK. Known for its all-natural ingredients, imaginative bakes, and London café presence, it’s become a go-to for gifts, celebrations, and “treat yourself” moments.
In this article, we’ll dig into who Cutter & Squidge is, where it operates, the most beloved products in its lineup, and — importantly — how you can get £10 off your first order using the Cutter & Squidge referral link(https://cutterandsquidge.com/?referral_code=vQdmEkSL7MzBj6l).
What Is Cutter & Squidge?
Cutter & Squidge is a London-based, sister-run bakery and gift brand that crafts indulgent, creative baked goods using natural ingredients and whimsical flavor combinations. The founders, sisters Annabel and Emily, turned a lifelong passion for baking into a thriving business that sells cakes, brownies, cookies, hampers, and more — both online for UK delivery and from their Soho café.
They emphasize freshness, beautiful design, and a playful spirit. Their Soho location (20 Brewer Street, W1F) serves as a showcase café where customers can enjoy an in-house afternoon tea experience alongside their signature Dream Cakes, cookies, and fantasy beverages.
While the brand started locally, Cutter & Squidge now offers nationwide delivery (across most of the UK) via DPD (and Royal Mail letterbox for smaller items), with free delivery on orders over £40 (subject to conditions).
They also operate a Rewards / Refer-a-Friend program (called “Squidge Society”) that gives both the referrer and the referee perks.
Where Cutter & Squidge Sells & Delivers
Cutter & Squidge has expanded from its London roots to serve customers across the UK. Here’s how their distribution and presence work:
- Online & Delivery: Their core presence is online via cutterandsquidge.com. They deliver to most UK addresses using DPD (Monday–Sunday) or Royal Mail for smaller items. For orders over £40 (on weekdays), delivery is often free.
- Café Location in Soho, London: Their flagship café in Soho welcomes guests daily (11am–7pm) for baked goods, café menus, and their renowned afternoon tea experience.
- Gift & Retail Partners: Some Cutter & Squidge products are also available via retailers — for instance, you can find their cakes and hampers via John Lewis & Partners.
- Nationwide reach for popular products: They offer letterbox brownies, cake hampers, vegan and gluten-friendly options, and celebration cakes shipped nationally (with packaging suited to longer transit).
- Delivery policies: They accept orders up to 9 months in advance for many items (excluding flowers and limited editions). Cutoff times are generally 4 pm for next-day delivery (2 pm Sundays). In M25 zones, a premium “guaranteed” delivery option is available.
Their geographic strategy anchors around London’s flagship café while using logistics networks to reach the rest of the UK.
Popular Products & Signature Creations — The Heart of Cutter & Squidge
Cutter & Squidge is best known for its creativity, craftsmanship, and use of all-natural ingredients. Their menu blends traditional British baking with imaginative flavours and playful presentation. Here’s a deeper look at some of their most iconic and best-selling creations that have made the brand so popular.
Signature “Biskies” — A Cutter & Squidge Original
The Biskie is Cutter & Squidge’s signature creation and the product that truly put them on the map. A Biskie is a hybrid dessert that’s part biscuit, part cake, and part cookie sandwich — two soft, chewy layers filled with rich buttercream, ganache, or fruit compote.
Each one is handcrafted, combining crisp edges, a light sponge texture, and a creamy centre for the perfect balance of flavour and bite.
They come in flavours like Cookies & Cream, Eton Mess, Chocolate Salted Caramel, and Raspberry Ripple, all beautifully presented in gift boxes. Biskies are ideal for birthdays, thank-you gifts, or afternoon tea treats — and they travel well, making them one of the most popular items for UK-wide delivery.
Celebration Cakes and “Postable” Cakes
Cutter & Squidge offers a stunning selection of celebration cakes that can be delivered nationwide. These include classic layered sponge cakes, drip cakes, and themed creations, each made with real ingredients and hand-finished decorations.
Popular flavours include:
- Chocolate Fudge Cake – rich, indulgent, and perfect for chocolate lovers.
- Passionfruit & Pistachio Cake – a beautifully balanced blend of fruity and nutty notes.
- Raspberry Ripple Cake – sweet, tangy, and visually striking with pink and white layers.
- Vegan Chocolate Fudge Cake – a plant-based version with the same depth and flavour as the original.
All cakes are carefully packaged for safe delivery, with robust sponges and buttercream designed to withstand shipping. Many are available as “postable cakes,” which fit snugly in protective boxes — ideal for gifting or surprising loved ones nationwide.
Brownies and Letterbox Gifts
Cutter & Squidge’s brownie boxes are another customer favourite. Their brownies are famous for their fudgy texture, rich flavour, and elegant presentation. The brand offers themed and mixed brownie boxes, such as:
- Mixed Mini Brownie Box – a selection of bite-sized brownies in different flavours.
- No-Nut Brownie Box – perfect for those with nut allergies.
- Happy Birthday Brownie Box – includes festive packaging for gifting.
- Brownies & Fizz Bundle – a celebration box pairing brownies with a bottle of prosecco.
Each box is designed to fit through a standard UK letterbox, making them a convenient and popular gift option. They’re perfect for birthdays, anniversaries, or as a simple “thinking of you” surprise.
Cookie Bites and Savoury Bakes
Beyond their cakes and brownies, Cutter & Squidge also produces smaller bakes and cookie bites, which have become cult favourites. These bite-sized treats are bursting with flavour and creativity.
Fan favourites include:
- Pain Au Choc Cookie Bites – buttery, chocolate-filled bites inspired by the French pastry.
- Cinnamon Swirl Cookie Bites – sweet, spiced bites reminiscent of a cinnamon roll.
- Jam on Toast Cookie Bites – nostalgic and fruity, capturing the comfort of a British breakfast.
- Rose & Coconut Cookie Bites – delicately floral with a tropical twist.
- Cacio e Pepe Savoury Bites – a bold and unexpected take, combining cheese and pepper for a savoury snack option.
These products highlight Cutter & Squidge’s ability to innovate and surprise — offering both sweet and savoury creations that cater to a range of tastes.
Afternoon Tea Hampers
Another popular line is the Afternoon Tea Hamper, which brings the luxury of a traditional British afternoon tea into your home.
Each hamper includes a curated mix of scones, jam, brownies, biscuits, and teas — beautifully packaged and perfect for gifting. The Luxury Afternoon Tea Hamper takes it one step further, with premium treats and elegant presentation for special occasions.
You can also enjoy their Afternoon Tea Experience in the Soho café, featuring seasonal themes and an assortment of sweet and savoury bites.
What Makes Cutter & Squidge Products Unique
Every item in the Cutter & Squidge collection is built on the same principles:
- Innovation and Playfulness – unexpected combinations like Biskies and savoury cookies keep the brand fresh and exciting.
- Gift-Ready Presentation – everything is beautifully packaged, ready to send or give as a present.
- Natural Ingredients – no artificial colours or flavours; everything is made with real butter, chocolate, and fruit.
- Inclusive Options – with vegan, dairy-free, and nut-free choices, everyone can enjoy their creations.
- Sustainability and Care – products arrive in recyclable or compostable packaging, reflecting the brand’s commitment to sustainability.
Together, these qualities make Cutter & Squidge a leader in modern British baking — where creativity meets craftsmanship, and every bite tells a story.
Cutter & Squidge Referral: £10 Off First Order
Here’s how you can get £10 off your first Cutter & Squidge order:
- Use the Cutter & Squidge referral link: https://cutterandsquidge.com/?referral_code=vQdmEkSL7MzBj6l
- At checkout, the £10 discount is automatically applied for new customers when using that referral code or link.
- This is part of Cutter & Squidge’s ongoing referral/rewards program, designed to encourage new purchases while rewarding existing customers or promoters.
When you use that referral, you not only gain a discount but also help activate their referral ecosystem (so friends and gift recipients are incentivized to try the brand).
Terms & Conditions of the Cutter & Squidge Referral Offer
To make sure your use of the Cutter & Squidge referral is smooth, here are the terms and caveats (gleaned from their site and referral program pages):
- The referral discount is valid for new customers only (i.e., first-time buyers using the referral link).
- There is no specified limit on how many friends you can refer. For each successful referral, the referee gets £10 off and the referrer earns points (1,000 points in their rewards) which can be redeemed for treats, etc.
- A minimum order value of £30 is required for the referral discount to apply.
- Referral rewards cannot be exchanged for cash.
- The reward credit (points or treats) is granted after the referred order is completed, not before.
- Cutter & Squidge reserves the right to modify or terminate the referral program at any time; existing reward credit remains valid under their terms.
- Points from referrals, orders, and rewards expire 12 months after your last purchase.
- Some product categories (e.g. celebration cakes, fully covered cakes) may be excluded or subject to different delivery fees and conditions.
Be sure to review their Rewards & Loyalty / Refer-a-Friend page to stay current with any changes.
Why the Cutter & Squidge Referral Is Worth It
- Instant £10 discount — new customers enjoy immediate savings.
- Access to premium, artisanal baked goods — you try their full flavor and design prowess at reduced risk.
- Shareable promo — if you like your experience, you can refer your own friends, stacking value.
- Support a boutique, sister-run brand — the referral connects you to a community and story, not just a faceless company.
By combining a generous discount with beautiful products and national delivery, Cutter & Squidge’s referral strategy lowers friction for new customers to take the plunge.
Cutter and Squidge Referral – Frequently Asked Questions (FAQ)
If you’re thinking about ordering from Cutter & Squidge or using their discount link, here are some quick answers about how the Cutter and Squidge referral works.
Question 1: What is the Cutter and Squidge referral?
The Cutter and Squidge referral gives new customers £10 off their first order when shopping through a referral link such as:
https://cutterandsquidge.com/?referral_code=vQdmEkSL7MzBj6l
Question 2: How do I use the Cutter and Squidge referral link?
Simply click the referral link, add your favourite items to your basket, and the £10 discount will automatically appear at checkout. No promo code entry is needed.
Question 3: Who can use the Cutter and Squidge referral offer?
This offer is valid for new Cutter & Squidge customers who have never ordered before. Existing customers can share their own referral links to earn rewards instead.
Question 4: Can I combine the Cutter and Squidge referral with other offers?
The referral discount cannot be used with other promo codes or sales offers. It’s best used on full-priced items for your first order.
Question 5: Is the Cutter and Squidge referral valid across the UK?
Yes, the Cutter and Squidge referral works for all customers in the UK who order online through the official website.
Question 6: How long is the Cutter and Squidge referral valid?
There’s no fixed expiry date for this referral link, but Cutter & Squidge may update or withdraw the offer at any time. Use it while it’s active to secure your £10 discount.
Question 7: Can I refer my friends after placing my first order?
Yes! Once you’ve ordered, you’ll receive your own referral link to share with friends. When they make their first purchase, they’ll get £10 off, and you’ll earn loyalty rewards or points.
Bonus Tip
To guarantee your discount, make sure you click and check out directly via the Cutter & Squidge referral link — this ensures the £10 is automatically applied.
Final Thoughts
Cutter & Squidge is more than a bakery — it’s a blend of creativity, craftsmanship, and experiential delight. Its roots in Soho and expansion into a nationwide delivery brand make it a compelling choice for celebrations, gifting, and self-indulgence.
With the Cutter & Squidge referral link (https://cutterandsquidge.com/?referral_code=vQdmEkSL7MzBj6l) you unlock £10 off your first order, giving you a low-risk path to try their vivid flavors and beautiful presentation. Whether you order cookie bites, hamper boxes, or celebration cakes, the referral discount sweetens the experience.
