Knoops Referral:
2GDQ-UT4Z

Enter Knoops referral code: 2GDQ-UT4Z when signing up for a new account using the Knoops app and get 15 free points added to your balance.

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In a decade, Knoops has turned hot chocolate from a kids’ treat into a grown-up ritual. The British cocoa bar puts real chocolate, origin, and percentage front and centre, and it’s now a familiar sight on UK high streets. This guide covers how Knoops works, what to order, a detailed look at the full product range, and—importantly—the knoops referral code you can use to start with bonus points.

From Rye to the rest of Britain

Knoops began in Rye, East Sussex, in 2013, when German-born founder Jens Knoop opened a tiny shop devoted to chocolate drinks. The idea was disarmingly simple: start with excellent chocolate, then let people tune sweetness, intensity, and flavour the way coffee lovers talk about roast and origin. Today, the brand curates a board of single-origin and blend chocolates chosen by Knoop himself—“a chocolate sommelier,” as the company likes to put it.

That small East Sussex experiment grew into a national presence; as of early 2025, Knoops reported two dozen UK shops and began dipping a toe overseas (including a first store in Dubai).

The Knoops referral code: 2GDQ-UT4Z

New to the Knoops Chocolate app? Use the knoops referral code 2GDQ-UT4Z during sign-up to get 15 FREE pointsadded to your app balance. Because 30 points = 1 FREE drink, this puts you halfway there from day one.

How to redeem the knoops referral code

1. Download the Knoops Chocolate app on iOS or Android.
2. Start sign-up and find the Referral code field.
3. Enter: 2GDQ-UT4Z exactly as shown.
4. Finish registration—your 15 points should appear automatically.

Tips:

• The referral field appears during account creation; that’s the time to enter it.
• Check the app for current earn rates and promos to reach 30 points quickly.
• Terms can change—always review the latest details in-app.

The method behind the magic: “Knoopology”

Knoops calls its approach Knoopology—a four-step, mix-and-match method:

1. Pick your chocolate percentage (from 28% white through 43–49% milk, a ladder of 54–85% dark, and even 100% extra dark);
2. Choose your milk (whole, skimmed, or plant-based);
3. Decide hot, iced, or milkshake;
4. Add extras such as sea salt, orange zest, chilli, cardamom, or fresh herbs.

It’s playful, but it’s also precise: you’re choosing sweetness and cocoa intensity as much as flavour. In stores and online, the menu reads like a tasting board—Madagascar 68% with raspberry-citrus notes, Peru 72% with caramel/cashew, Philippines 73% with honey/citrus, alongside house blends at 70%, 80% and 100%. 

A handy rule of thumb: the higher the percentage, the less sugar and the more cocoa bite you’ll taste. That clarity—translated into tasting notes and a neat, wall-mounted grid—helps first-timers land a drink that actually matches their palate. The Guardian once described the whole phenomenon as part of a UK-wide “posh hot chocolate” wave built around cocoa percentages and origin. 

What to order (and why)

• Sweet & creamy: 28% White (dessert-like), or 34–35% Milk for classic comfort.
• Balanced everyday: 43% or 49% Milk (hazelnut and butterscotch vibes), or 54% Dark (crowd-pleaser, not too bitter).
• Serious cocoa: 68–73% Single-origin (fruit, honey, spice depending on origin).
• Hardcore cacao: 85% (floral/fruity, low sugar) or 100% (no sugar at all—silky, intense).

Every one of those can go hot, over ice, or into a milkshake (complete with soft-serve). If you’re plant-based, anything at 54% and above is naturally vegan, and there’s oat, almond, soya, coconut, and even hazelnut milk behind the bar. 

Extras that actually work

Start with a pinch of Maldon sea salt to deepen chocolate notes, fresh orange zest with milk chocolates, or chilli/cardamom with darker percentages. Marshmallows (giant ones) and whipped cream—dairy or vegan—are there for maximalists. 

Beyond hot chocolate: coffee, mochas & bakes

Knoops is chocolate-first, but you can still get a proper espresso, flat white, or a cacao-leaning mocha (classic or spiced). Most shops carry a small bakery lineup—think croissants, brownies, pastel de nata—that rotates by location. 

Where to find Knoops

The brand now spans London neighbourhoods—Chelsea, Covent Garden, Kensington, Knightsbridge, Notting Hill, Richmond—and regional cities including Bath, Belfast, Brighton, Bristol, Cambridge, Chester, Edinburgh (Old Town & New Town), Exeter, Guildford, Leeds, Manchester, Newcastle, Nottingham, Oxford, Rye, St Albans, York, Norwich, Colchester, and Cardiff. (Openings shift; check the live store list before you go.) 

The in-store experience (and useful practicalities)

Shops lean warm and minimalist, with the percentage board front-and-centre. Practical bits: stores are cashless; Deliveroo/Uber Eats runs in select areas; students get 15% off drinks in-store; there’s a 20p discount for reusable cups; and temperatures are dialled so you can sip immediately (they target ~65–70°C for the milk). Accessibility is considered too (street-level or ramp access; the original Rye site is the exception). 

Take it home: flakes, makers & stockists

Knoops sells its real chocolate flakes in tubes (28% through 100%), plus selection boxes that let you “taste your way” through the spectrum. They also offer hot-chocolate makers and gift sets online, and their retail tubes pop up in Selfridges, Harrods, and Whole Foods. 

A new category on the high street

Media coverage has framed Knoops as part of a broader “deluxe hot chocolate” movement, carving out a lane that sits somewhere between specialty coffee and dessert bars. The Times has chronicled the brand’s ambitious roll-out plans(talk of hundreds of UK shops over time and global partnerships), while trade press keeps an eye on senior hires and international openings. Whatever the eventual store count, the direction of travel is clear: drinking chocolate, treated with the seriousness of wine or coffee, has found its moment. 

Tips for first-timers

• Start at 54–70% if you’re unsure; it’s the sweet spot for balance.
• Use the notes. If you like fruity coffees, try Madagascar 68%; if you prefer nutty/caramelly profiles, Venezuela 43–60% delivers.
• Add with intention. A pinch of salt amplifies chocolate; orange brightens milk; chilli adds warmth to darker cups.
• Try it iced in summer; go mocha if you want caffeine.

Frequently asked questions about the Knoops referral code

Where do I enter the knoops referral code?
During sign-up in the Knoops Chocolate app. Look for the Referral code field and enter 2GDQ-UT4Z.

How many points do I get?
You’ll receive 15 FREE points once you complete registration with the code.

How many points is a free drink?
30 points earns one FREE drink—so the code gets you halfway there instantly.

Can I add the code after I’ve already created an account?
Referral codes are intended for new accounts. Check the app’s latest terms if you’ve already signed up.

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The bottom line

Knoops didn’t just make a better hot chocolate; it built a new decision-making language for cocoa, one that’s easy to learn and oddly addictive. If you’ve never had a hot chocolate tailored to your exact sweetness and strength, the first sip can feel like discovering a drink you’ve always wanted but didn’t know how to ask for. And that, ultimately, is why the brand’s percentage boards—and the little ritual of Knoopology—keep pulling people back. 

If you’d like, tell me your usual coffee order or dessert preferences and I’ll suggest a precisely tuned Knoops % (and extras) to match your taste.

Knoops has created a new language for chocolate—percentages, origins, tasting notes—and made it easy to dial a drink to your taste. If you’re about to try it, don’t miss the knoops referral code 2GDQ-UT4Z: those 15 FREE points put you within touching distance of your first FREE drink. Then explore the range—hot, iced, milkshake, mocha, retail flakes at home—and discover the percentage that feels like it was made for you.